Online Banner Advertising

E-learning and E-earning have become a regular affair in modern day society. Branding, marketing, sales and even recruitment happens online. Banner Advertising is a major component of web-business creation. It is also a very good method for creating revenue via your website. Banner ads, simply put, are just HTML codes in a specific size and shape (differing from advertiser to advertiser) that present a small snippet of your product or service on a specific host site. Banner advertising has gained popularity at an increasing rate over the past few years due to the increasing popularity of Internet as well as the fact that it has more audience and the ability to direct a prospective client to their website with just a click.

understand that a banner advertisement is only as effective as you make it. Just like any other form of advertising, banner advertising is based on certain strategies, which when employed in the right manner, can definitely improve the banner advertising effectiveness.

• Target the Right Audience: Place your banner ads on relevant websites. For instance, if you are selling a weight loss product, place the ad on a website related to health and fitness.
• Keep it Simple: Do not make your banner ads too fancy. You must understand that the loud graphics, the flashing images, and all the animation is extremely frustrating, and no one really has the patience to see and understand what your product is all about.
• Create Urgency: When you include text like 'limited period offer', or 'offer valid until stocks last', you are more likely to generate sales through banner ads.
• Size Matters: Try to use a strategically located larger banner so that it is visible to the customer. It will definitely be more effective than a smaller banner in some corner of a web page.
• Just Clicks Are Not Enough: Banner advertising effectiveness cannot only be measured by the number of clicks on the ad. The mere presence of an ad at all times, gets it registered in the mind of the customer, which may then transform into a sale at some particular time in the future.

Banner advertising prices have declined to a level, where the average cost of banner advertising is now around 50 cents per 1000 impressions for advertising on most websites. There are some websites on which banner advertising rates are higher. But the reason for that is that these premium websites rank amongst the top 100 websites in the world, according to user density.

• Choosing the right publisher website: You need to know about the publisher who will publish your banner in his site. You must choose such publisher who gets thousands of viewers per day in his website. Another thing you need to keep in mind. You have to know what service publisher’s website offers.
• Rate: You need to know how much each publisher charges and what benefits they claim to give you in return.
• Position: you have to analyze where can be maximum visibility within a web page. When the web page loads for the first time in front of the visitor, viewer’s eyes go to the top and right side of the web page. One of the most popular banner sizes is 728 x 90 pixels which is placed at top header of the page.